While researching about waterproofing contractors over the internet, customers are bound to find, mostly in home improvement forums, a number of complaints about questionable sales tactics used by some waterproofing contractors. Customers usually complain about the same practices, used over and over, by some companies.
There is the awful “mold scare” tactic, the gross misrepresentation of the amount and urgency of repairs, the bashing of competitors to keep homeowners from getting additional estimates. To force a quick closing there is the very popular but extremely dishonest technique of jacking up the price and, when the homeowner refuses the proposal, offer overly generous “discounts” (as high as 50% sometimes), “but only if you close the deal right now”.
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Marketing expert Perry Marshall recently wrote an article and filmed a video reviewing a mailing he received from a Basement Systems dealer.