Motivational Speaker Coming to Basement Systems

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Volunteer of the Year

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Here at Basement Systems, we regularly join nonprofit organizations to work to make our community better. One of the groups we’ve worked withis TEAM, Inc., a local agency that works to fight poverty and help low-income families become more self-sufficient.

Last week, TEAM, Inc. named Basement Systems with the prestigious title of Volunteer of the Year. The organization said of Basement Systems, “Patient kind and giving, they are truly a great asset.”

Basement Systems Vice President Mark Daconto and Basement Systems employee John Kay accepted the award. Several other local citizens and organizations were also given awards at the Volunteer Reception held at John J. Sullivan’s in Ansonia, Connecticut.

Basement Systems Honored with Volunteer Award

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Basement Systems, Inc., received the Corporate Volunteer Leadership Excellence in Community award from the Valley United Way at an annual ceremony last night.

Basement Systems President Larry Janesky accepted the award and spoke to the crowd at the United Way’s 18th Annual Volunteer Recognition Reception held on May 5.

A number of other local figures were honored at the ceremony as well for their volunteer work in the Greater Valley community. Other awards given out included Volunteers of the Year and Living Treasure.

The team at Basement Systems regularly volunteers with a number of local nonprofit organizations such as the United Way, TEAM Inc., and the Parent Child Resource Center. Basement Systems is also a member of the Corporate Volunteer Council.

Scary waterproofing sales tactics: How to avoid falling for them

Posted by Francine in Basement Waterproofing, Basement Waterproofing Contractors | 0 comments

While researching about waterproofing contractors over the internet, customers are bound to find, mostly in home improvement forums, a number of complaints about questionable sales tactics used by some waterproofing contractors. Customers usually complain about the same practices, used over and over, by some companies.

There is the awful “mold scare” tactic, the gross misrepresentation of the amount and urgency of repairs, the bashing of competitors to keep homeowners from getting additional estimates. To force a quick closing  there is the very popular but extremely dishonest technique of  jacking up the price and, when the homeowner refuses the proposal, offer overly generous “discounts” (as high as 50% sometimes), “but only if you close the deal right now”.

Read the full article.

“A splendid example of credibility-building marketing”

Posted by Francine in Basement Waterproofing, Company News | 0 comments

Marketing expert Perry Marshall recently wrote an article and filmed a video reviewing a mailing he received from a Basement Systems dealer.

After finding water in his basement and contacting local basement waterproofing contractors in the Chicago area, he described the package he received in the mail from PermaSeal and explained the “ingeniousness of the company that mailed it; the author who wrote it; the instant edge over the competition; and how both service providers and authors can create a very nice business from this idea.”

Perry Marshall has written many popular books on Google advertising and is referenced regularly on the Internet and by sources like the Washington Post, USA Today, and Entrepreneur Magazine.

See the video and read the article here: http://www.perrymarshall.com/marketing-credibility