Scary waterproofing sales tactics: How to avoid falling for them

Posted by Francine in Basement Waterproofing, Basement Waterproofing Contractors | 0 comments

While researching about waterproofing contractors over the internet, customers are bound to find, mostly in home improvement forums, a number of complaints about questionable sales tactics used by some waterproofing contractors. Customers usually complain about the same practices, used over and over, by some companies.

There is the awful “mold scare” tactic, the gross misrepresentation of the amount and urgency of repairs, the bashing of competitors to keep homeowners from getting additional estimates. To force a quick closing  there is the very popular but extremely dishonest technique of  jacking up the price and, when the homeowner refuses the proposal, offer overly generous “discounts” (as high as 50% sometimes), “but only if you close the deal right now”.

Read the full article.

“A splendid example of credibility-building marketing”

Posted by Francine in Basement Waterproofing, Company News | 0 comments

Marketing expert Perry Marshall recently wrote an article and filmed a video reviewing a mailing he received from a Basement Systems dealer.

After finding water in his basement and contacting local basement waterproofing contractors in the Chicago area, he described the package he received in the mail from PermaSeal and explained the “ingeniousness of the company that mailed it; the author who wrote it; the instant edge over the competition; and how both service providers and authors can create a very nice business from this idea.”

Perry Marshall has written many popular books on Google advertising and is referenced regularly on the Internet and by sources like the Washington Post, USA Today, and Entrepreneur Magazine.

See the video and read the article here: http://www.perrymarshall.com/marketing-credibility

From the Basement to the Penthouse

Posted by Francine in Basement Waterproofing, Company News | 0 comments

Business New Haven recently honored Basement Systems President Larry Janesky with the title of “Businessperson of the Year,” but they also just published a descriptive feature story on Janesky in their latest issue.

The article, written by Business New Haven staff writer Michael C. Bingham, chronicles Larry’s life from when he graduated high school and immediately began working carpentry jobs, to when he created his own business from the ground up and turned it into a $50 million corporation.

The story also mentions the unique features of the Basement Systems headquarters in Seymour, CT, such as the 1950s-style cafeteria and the Treehouse web department.

Read this great feature story by clicking here: http://www.conntact.com/article_page.lasso?id=42617

Tainted Drywall Warning in Florida

Posted by Francine in Basement Finishing, Basement Waterproofing | 0 comments

As if drywall wasn’t bad enough (organic, susceptible to mold and mildew, not waterproof), now homeowners in Florida, and possibly other places, need to worry about drywall emitting a terrible odor and ruining electrical wiring!

According to an article in the St. Petersburg Times, houses south of the Tampa Bay area in Florida that were built during 2005 and 2006 were made using sub-par drywall. This cheap, China-manufactured drywall has been found to emit a sulfur-like gas that corrodes metal and plumbing, eats away at electrical wiring, and smells terrible.

The Florida Department of Health received more than three dozen complaints from homeowners across Florida, but mainly in Manatee, Sarasota and Lee counties, as well as  Pinellas, St. Lucie and Collier. This drywall may have been used in hundreds or even thousands of homes throughout Florida, and even other areas.

Read more about this drywall problem here: http://www.tampabay.com/news/business/realestate/article972128.ece

For a safe and clean drywall alternative, go with the Total Basement Finishing wall system!

Basement Systems Lends a Hand to Toys for Tots

Posted by Francine in Basement Waterproofing, Company News, Uncategorized | 0 comments

In an effort to bring holiday cheer to those less fortunate this season, Basement Systems is working with TEAM, Inc., and the Valley Chamber of Commerce to help out the Valley chapter of Toys for Tots. Basement Systems will act as an official drop-off site for toys and donations, as well as donate a truck to pick up donations from various local organizations such as the post office, banks, daycare centers and other places. John Kay, of Basement Systems, is spearheading the project and has donated his time driving the truck to pick up donated toys for young children and money to go towards gifts for older children and teenagers.

“The older children kind of get left out,” said Kay. He added that those who donate have also given gift certificates to movie theaters or video game stores for older kids and teenagers in need. Last week, Kay took a Basement Systems truck to 20 local businesses and collected toys.

What does Basement Systems do to Solve Humidity Problems?

Posted by jacques in Basement Waterproofing, Crawl Space Repair | 0 comments

A crawl space vapor barrier can prevent humidity and outside air from infiltrating your home.

For a crawl space, we install a 20-mil plastic crawl space vapor barrier called CleanSpace on the walls and floors. We also seal off the crawl space doors and vents to make an airtight space. If the crawl space has block walls, we seal off the open cavity on the top of the block with a clear plastic covering that allows termite inspectors to do their job without interfering with the installation. Once the crawl space is sealed, we can install a drain to take care of plumbing leaks, and we usually recommend a dehumidifier to help dry out the wood and keep the humidity levels appropriate in the space in the future.

Keep humidity out of your basement with ThermalDry basement flooring.

Basement Systems provides a variety of different basement wall products and floor matting, all of which will provide a vapor barrier on the surfaces that will keep humidity from entering the home through the walls and floors. There’s also a basement dehumidifier that we can install that, when combined with the wall and floor system, should help keep mold and dust mites from feeding off everything organic in the basement.

We also have many other products that will keep the house energy-efficient and safe from damage, including energy-efficient basement windows and energy saving window wells.