The article contains great quotes from Basement Systems President Larry Janesky, President of the Greater Valley Chamber of Commerce Bill Purcell, and representatives from EOS Ventures and Alteris Renewables.

To read the complete article, click here: http://www.nhregister.com/articles/2009/09/26/news/valley/b10-sebasementsystems_art.txt

Well-known author and marketing expert Tom Peters contributed his list to the article, which included Basement Systems Founder and President Larry Janesky.

He wrote the following piece about Larry:

“I love the notion that you can have a fabulous business based on cleaning mold out of basements. Larry has a saying, ‘You don’t have to love what you do; you have to do what other people hate.’ He executes like a champ.”

Read the full article here: http://www.inc.com/magazine/20090401/that-certain-something.html

In May, Badger Basement Systems held a contest open to anyone who sustained damage to a basement as a result of last summer’s record floods. There were many entries in the contest, but the Smiths received the most nominations due to the severity of the damage to their home, as well as their active involvement and volunteering in the community. Staff from Badger surprised the couple at their Fort Atkinson home with balloons and presented them with the free basement renovation.

Neighbors wrote in nominating the couple explaining that the flooding in the basement was so severe, pumps couldn’t keep up. Water from the ground was seeping in through the walls of the 100-year-old house. They had to stop pumping out water or the walls would collapse from the pressure. Within a few hours they had 42 inches of water in the basement and they were forced to evacuate the house for a couple of weeks. Although neighbors pitched in to help out, the basement was still ruined.

With a crew of eight Badger staff members, construction began the morning of August 28. They installed a 145-foot perimeter system with some Trench Drains, a SuperSump sump pump, and a buried discharge. The crew started at 8 a.m. and finished cleaning up at 2:30 p.m. After going through the harrowing ordeal of a flooded basement, the Smiths were extremely happy that their basement was fixed again and that Badger was able to finish in just one day.

The motivational and inspirational article details the 5 principles Larry suggests running a business by:

• Improve yourself to improve your company
• Look for opportunities in your backyard
• To sell, first educate customers
• Regardless of your industry, be a knowledge company
• Bring out the best in employees

Read the full article here: http://smallbiztrends.com/2009/08/entrepreneur-grew-sales-using-5-success-principles.html#comment-665972

There was also a dinner cruise along the Connecticut River, a music-themed party at the convention center in Hartford, and an awards ceremony at the Bushnell in Hartford featuring this year’s inspirational guest speaker, Nick Vujicic.

A great time was had by all!

With a growing web department that was running out of space for desks, company president Larry Janesky decided to make a change. Rather than squeezing in more cubicles he took it to another level and turned the web department into a treehouse. Using recycled lumber and other natural products he and a group of volunteers (all employees) spent two weeks building a series of platforms and raised-loft workspaces. This fantasy kind of workspace received a gold honor and the CQIA judges ranked it in the top 20 submissions for the innovation prize.

The EverLast wall panels in the Total Basement Finishing system received a gold honor as well, and were ranked in the top 10 submissions. The wall panels provide a reliable alternative to drywall or fiberglass and cloth panels. They don’t grow mold and they are insulated.

The Basement Systems shipping department has made large strides to become more productive and efficient. CQIA recognized these improvements with a silver award in innovation. Remote controls with sensors over warehouse doors, video cameras and a decrease in paperwork were all innovations that made the shipping process at Basement Systems more efficient and successful.

Last week, TEAM, Inc. named Basement Systems with the prestigious title of Volunteer of the Year. The organization said of Basement Systems, “Patient kind and giving, they are truly a great asset.”

Basement Systems Vice President Mark Daconto and Basement Systems employee John Kay accepted the award. Several other local citizens and organizations were also given awards at the Volunteer Reception held at John J. Sullivan’s in Ansonia, Connecticut.

Basement Systems President Larry Janesky accepted the award and spoke to the crowd at the United Way’s 18th Annual Volunteer Recognition Reception held on May 5.

A number of other local figures were honored at the ceremony as well for their volunteer work in the Greater Valley community. Other awards given out included Volunteers of the Year and Living Treasure.

The team at Basement Systems regularly volunteers with a number of local nonprofit organizations such as the United Way, TEAM Inc., and the Parent Child Resource Center. Basement Systems is also a member of the Corporate Volunteer Council.

After finding water in his basement and contacting local basement waterproofing contractors in the Chicago area, he described the package he received in the mail from PermaSeal and explained the “ingeniousness of the company that mailed it; the author who wrote it; the instant edge over the competition; and how both service providers and authors can create a very nice business from this idea.”

Perry Marshall has written many popular books on Google advertising and is referenced regularly on the Internet and by sources like the Washington Post, USA Today, and Entrepreneur Magazine.

See the video and read the article here: http://www.perrymarshall.com/marketing-credibility