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Connecticut Quality Improvement Award - Innovation
Awarded on Friday, October 29th
The Treehouse, Basement Systems' internet department, received the top innovation prize for creating "Risk-Free Affiliate Lead Tracking System" also known as MyLeadTracking.com.
MyLeadTracking.com is a website which tracks offline and online marketing effectiveness. It tracks the number of visitors to a web site and leads generated by a given advertising campaign. Also, it records and reports all calls that are generated by the same campaign.
The system allows all Basement Systems dealer network to run pay per performance advertising campaigns with accurate tracking. Advertising affiliates or vendors can also log into the system and view the effectiveness of the campaigns. The system takes the guess work out of the equation and allows both parties to be on the same page.
